The Rise of Product Design

Design. What exactly is it? You may think that it is pretty buttons, a nice colour palette, or even well considered typography choices (aka ‘fonts’). While these are included in the realm of Visual Design which is still vitally important, it’s Product Design that we are really talking about here. Product Design consists of advanced problem solving that can result in significant business impact. The features that are designed as part of Thoughtwell’s product building process aim at combining the users goals with the business’ monetisation strategy and customer retention program.

To design is to plan, to order, to relate, and to control. In short, it opposes all means of disorder and accident.

– Emil Ruder

As a business activity the value of Design can no longer be underestimated, and is at the core of successful businesses such as Uber, Google, Facebook, and Apple,


Some of the services Thoughtwell can offer include:

  • User Experience design
  • Information + software architecture
  • Interface + interaction design
  • Application design
  • Website design
  • Visual design
  • Corporate Identity and branding

Product Design portfolio


For more information on how our design services could enrich your product…